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Web Design Agency Macclesfield, Cheshire. … Drupal is a flexible open-source CMS (content management system) that is often the preferred choice of medium …
Web Design Agency Macclesfield, Cheshire. … We Specialize in WordPress, Magento, Drupal website development, design and maintenance. Our Search …
Web Design Agency Macclesfield, Cheshire. … Drupal is a flexible open-source CMS (content management system) that is often the preferred choice of medium …
SEO is the strategic process that a website uses to rank high in search engine results for specific services or products.
This covers a multitude of areas that need to be addressed so that when the search engines crawl your website, it easily accesses the information needed to help you rank when a customer types in specific keywords or phrases to find products or services.
It includes not only things a website can do internally to improve its ranking, but also externally on other websites,” in a nutshell it’s the tactics of search engine marketing (SEM), that focuses on the marketing of a website.
Search engines use Spiders, Indexing and Algorithm’s to find websites.
Quality relevant content focusing on optimised keywords, combined with a good user experience.
Good content will often get other people in your industry to link back to your website. This will allow the search engines to score you highly as relevant 3rd party websites in your sector are effectively giving your website the thumbs up.
Content isn’t just text, it can come in many forms Graphics, Images, Video’s and illustrations are commonly used to give the customer a better user experience.
One of many essential part of the process, we look at how to generate Backlinks from trusted websites with high domain authority to improve strength of your domain/website.
We take a look at how your competitors are generating quality links and look to see how improvements can be made to make you stand out with the search engine algorithms.
Link Building
Reviews
Citations
Social Media
Influences
Guest Bloggers
Page loading speed
Lever browser caching
Media optimisation
Resolution assessing
Javascript/CSS/HTML optimisation
Google my business
Bing Places
Citations
The technical design of a website is very important as it can affect page load speeds, additional content added over time if not optimised correctly can also increase the time it takes to open a page. Slow performing pages will score negatively with Googles algorithm.
Other things like plugins can also cause bloat and have the same affect so having a maintenance plan in place can keep your website optimised for speed.
Through analytics you can track the experience your audience is experiencing to help make constant improvements to the website.
Google tracks if your visitors are having a good experience and now uses this as a ranking factor for search.
The technical name for this is a secure socket layer, but to me, you and the customer its the green padlock that shows your a safe and secure website to do business with.
Essential for the modern day website.
So your website is live and the phones are ringing, Brilliant!!! ..now lets not let all that hard work be wasted, monitor and report on the areas of performance regularly with the following tools.
Google Analytics integration
Google Webmaster Tools
Bing Webmaster Tools
Heat-mapping software
In the early days, Google only made a few updates to its algorithms. Now, Google makes hundreds if not thousands of changes each year.
the majority of them are so small they go completely unnoticed. However, when the search engine rolls out major algorithmic updates like below they significantly impact the SERPs (search engine result pages):
Panda Update
keyword spamming
Penguin Update
link farms
Mobile Friendly
mobile responsive websites
BERT Update
natural language processing
Why not drop us a message with any questions you may have about your SEO campaign.
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