Visibility in Search Engine Results
In an evolving digital landscape, search engines are always looking for better ways to understand the search query entered and then return the strongest and most relevant results. Therefor to compete for page rankings it is essential that you optimise your website correctly.
Almost everyone with a website has heard about Search Engine Optimisation, commonly known as SEO. But what exactly does it mean?
SEO is the strategic process that a website uses to rank highly in search engine results for specific services, products.
“SEO includes not only things a website can do internally to improve its ranking, but also externally on other websites.”
In a nutshell, SEO is the tactics of search engine marketing (SEM), that focuses on the marketing of a website. This is an essential part of the process involved, for making your website visible to your ideal online audience.
SEO can dramatically impact a business, but realistically ranking higher equals more traffic and not necessarily more sales.
CRO or Conversion Rate Optimization is what focuses on turning the traffic that the SEO work has generated into enquiries or sales.
The benefits of good quality SEO take time (several months or even years) to have a lasting impact.
So we look at not only the short-term wins, but ensure the website is successful in years to come too.
ON PAGE SEO
Focussing on optimised keywords and usage, image alt tags, title tags smart internal linking, good URL structuring, page segmenting, quality relevant content and HTML source code combined with a good user experience.
OFF PAGE SEO
Good content will often get other people in your industry to link back to your website. This will allow the search engines to score you highly as relevant 3rd party websites in your sector are effectively giving your website the thumbs up.
One of many essential parts of the SEO process, we look at how to generate backlinks from trusted websites with high domain authority to improve strength of your own domain/website.
We take a look at how your competitors are generating quality links (through Directories and trade organisations for example) and look to see how improvements can be made to make you stand out with search engine algorithms.
Through years of experience we can make intelligent assumptions based on previous results generated. some of the tell tail signs that help fuel links measuring link value are.........
Local & Global Popularity/ Topic Specific Popularity/ Anchor Text/ Trust Rank/ Link Neighborhood/ Freshness/ Social Sharing
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