Having adverts show in search results isn't the only way Google allows you to reach potential customers. You can also use the Display network (the ads you see on websites when you travel around the web) to reach a huge number of Google users, even when they haven't actively searched for your business.
The Display network can also be used with remarketing, where you can show adverts to people that have previously visited your site.
This can create the impression of you not only being a huge business, but also help build trust as people continue to see you brand even after they've left your site.
With many businesses customers to not purchase or get in contact immediately, so remarketing is an amazing way to keep your business in their mind whilst they're in the decision process.
See what Cheshire Online can do for the future of your business